2012 saw a thrilling campaign for Resident Evil 6 engineered by London agency Brothers and Sisters. Included were two terrifyingly bleak short films; ‘Cries for help’ - a blood-pumping reveal of victims’ desperate final moments before being overrun by zombies, and ‘Last Goodbyes’ – a psychologically harrowing collection of final messages being written to loved ones. Both films were aired without explicit branding, an important move by Brothers and Sisters to let social media conversations make the link between the films and the release of Resident Evil 6.
